AI Insights · Timothy · January 2025
Top Beauty Retail Apps Performance in Central America Q4 2024
Explore the download and active user trends of the top beauty retail apps in Central America during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the beauty retail app landscape in Central America showcased varied trends across different metrics. Based on data from Sensor Tower, here's an overview of how the top five apps performed:
Sephora: Compra en Línea saw fluctuations in weekly downloads, starting with 25.4K at the beginning of October and experiencing a dip mid-quarter, before closing December with approximately 22.3K downloads. Active users for the app began at 151.9K, initially dipping but then rising steadily to finish the quarter at 192.5K.
Natura Latam showed an increase in downloads early in the quarter, peaking at 12.8K in mid-November, before tapering off to 3K by the end of December. Weekly active users followed a similar pattern, starting at 35.6K and ending slightly lower at 33.7K.
Bath and Body Works México experienced a notable spike in downloads, reaching 13K in early December, while active users peaked at 88.9K in the same period, before slightly decreasing to 74.8K by the end of the quarter.
Avon APP had a moderate increase in downloads mid-quarter, with a peak at 6.1K in mid-November. Active users rose from 33.8K to a high of 45.8K by mid-December, ending the quarter at 36.7K.
Finally, Terramar Brands maintained a steady download rate throughout the quarter, averaging around 2K weekly.
For more detailed insights and data, visit Sensor Tower.
